What is Google Analytics? What do you need to do to be able to use google analytics?

What is Google analytics?

Most of you will also be very familiar with the term. It’s a platform that collects user data, aggregates it into reports to measure the effectiveness of your online business, and is developed for free by google.

Why should you use google analytics?

In fact, in addition to analytics, there are countless other analytical tools on the market that can help you analyze the efficiency of your online business.
 
But I still choose google analytics, because it is simply developed by the “big” Google and currently accounts for 82% of the global user rate.
 
For those of you who are doing business online, website is an indispensable tool to help you increase your revenue. In which collecting user data on the website is the first step in MEASURING – EVALUATING THE PERFORMANCE OF the website.
 
And if you don’t have a certain input standard all data will be a mess and make it difficult for you to make decisions in website optimization activities, you are basically looking at a pile of data and not knowing should. what to do next.
 
Therefore, with data collection, you need a tool to store and visualize data (Data visualization), which will help you synthesize raw data into useful reports for you to easily produce. decision. And google analytics will help you do just that

How to install and use google analytics?

Very simply, the first thing you need to have is a google account (gmail). Use this account to log into google analytics. (Here)
 
Then select the “settings” -> account settings.
Create account
Create account

After you click “create an account” button, a new interface will appear, where you just need to provide some information about the account.

Set up google analytics account name
Set up google analytics account name
Next you set up properties for your google analytics account,
 
Surely you will wonder what the attribute of google analytics is, then I have explained in the following part of this article.
Set up properties for google analytics
Set up properties for google analytics
Here you note a little bit.
 
There will be 2 versions for google analytics: google analytics universal and google analytics 4.0, depending on your purpose of use, choose accordingly.
Google analytics property options
Google analytics property options
What is the difference between the two versions of Google analytics universal and Google analytics 4.0?
 
Then I did a review article on my objective view about the basic differences between these two platforms. You can welcome to read (here).
Information about the business
Information about the business

After submitting business information, google will ask you to agree to their terms and policies.

Check the google analytics terms
Check the google analytics terms
So, you have finished setting up your google analytics account. You just need to do a few more small steps to view the report.
 
After the setup is complete, google will provide you with a small Javascript tracking code, for you to add to the <head> tag on your website. (Note: you must attach to the top of the <head> tag.)
Tracking code google analytics
Tracking code google analytics
You access the website admin to select the configuration item. In general, the way will be quite similar, the interface may be different, here I am using the Haravan platform to demo for you. (If you do not know how to do this step, you can chat with Loogle, I will support you)
Paste the tracking code into the website header
Paste the tracking code into the website header
So that is complete, you just need to wait for the next 24 – 48 hours, google will return data on google analytics and you can see the report.

Hierarchical system in google analytics.

In normal google analytics account will have 3 hierarchies including: Accounts, properties, views.

The hierarchy in google analytics
The hierarchy in google analytics
Corresponding to that are 3 separate settings for each level.

Account (Acount)

As the access point to google analytics, you can have 1 or more accounts, as you can see above, Loogle is managing many google analytics accounts of customers.
 
In addition, for each such account you can create many properties up to 100 properties, so you can customize the types of data you want to collect.

Property

Every 1 google analytics account will create at least one attribute. Attribute allows you to independently collect data with a separate IP tracking. In case you want to collect data from many different websites, from mobile apps or remove internal traffic by IP.

View (View)

Just like “accounts”, each “property” can create many different “views”. You can use the Filters feature to select the types of data you need to analyze.
 
Besides, “viewport” also allows you to set goals for each model separately to track conversion goals on your website such as number of people submitting registration form, number of buyers, number of people clicking on the hotline button, ….)
 
* Note: User data is calculated only from the time you create a new “view”. That is, previous data will not be included

Target Setup (Goals)

To set goals for the view you proceed to log into your google analytics account, click on the “admin” in the view tab and select “goals”.
Goal setting
Goal setting
Here you will click to create a new goal.
Choose your target type
Choose your target type
You will have 2 basic options for creating a goal:
  • Using template goals: You can choose for yourself a few sample targets from the library. Google will give priority to recommend you target templates matching your business information declared when creating a google analytics account.
  • Custom goals: There will be 5 custom goals for you to choose from: landing page, duration, page count per session, event, and smart goal.
For smart goals to be usable you need to link to a google ads account, traffic from google ads must reach 500 sessions / month. Even if you have activated smart goal if you do not maintain enough 500 sessions / month, the system will automatically cancel and reactivate when it meets the requirements.
 
And the last step you proceed to set up details for each type of goal, depending on each type will have different conditions.
 
Like here, I will setup the target landing page template. (For landing pages, you just need to get the path inside and not include the domain name)
Target details
Target details

Conclusion

After reading this article you will know how to manually set up a basic analytics account for yourself, serving data analysis on the website.
 
However, the above version of Analytics universal is only the standard version, you need to upgrade to the Google analytics enhanced e-commerce version to be able to view the full range of reports, better serving decision making. business.
 
How can I upgrade to GA enhanced and what are the differences between the two? I have written a comparison between google analytics standard and enhanced e-commerce. You can read it here.
 
Or you can watch an introductory video about Google analytics enhanced e-commerces: https://loogle.vn/service/analytics
 
Loogle wishes you to take advantage of the reports from Google analytics and improve your online business.

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