Use this course to:
- Find insights for organic Stories on Instagram and Facebook.
- Find insights for ads in Stories on Instagram and Facebook.
Insights for organic Stories
Use the Facebook or Instagram Insights tool to access these metrics for each individual organic story:
- Impressions – Total number of times your post or Story was seen
- Reach – Number of unique accounts who saw your post or Story
- Replies – Number of times people sent messages through the Send Message option on your Story
- Exits – Number of times someone swiped from one of your Stories to someone else’s story, or returned to their feed.
Note: Insights on Stories are only available for media created during the past 14 days.
Businesses without Instagram Insights can get access by converting to a business account. Learn how to convert your Instagram profile into a business account in our Instagram for Business course or by visiting Help Center.
To view insights on your Instagram Stories:
- Go to your business’ profile.
- Tap on the charts icon in the top right.
- Scroll down to the Stories section.
Watch the video to see how to access and view insights for your organic Stories.