Platforms and Placements

What You’ll Learn

By the end of this lesson, you will be able to:

  • Differentiate our ad placements to inform your creative strategy.
  • Articulate the value of optimizing for cost per result with automatic placements.
  • Determine your asset creation and customization plan based on your selected placements.

Reaching Your Audience Through Our Platforms

Consider running your ads across all of our placements and platforms, including Facebook, Instagram, Messenger and Audience Network. This gives us the flexibility to reach your audience where they spend their time, on both mobile and desktop. Let’s look at why this is important.

Available Placements

In each of our platforms, you can choose various placements where your ads will appear. When you choose an ad objective, we will show you the placements available for your campaign.

The examples below provide an overview of our placements, grouped by where they are displayed.


Reach your audience through either the Facebook News Feed or Instagram feed. These are available on both mobile and desktop, except Facebook right column. Facebook right column will display only on desktops.

We recommend square (1:1) images and vertical (4:5) videos.

Devices: Mobile and desktop

Media Types: Images, videos and slideshows


Pull people into your story with edge-to-edge videos and images through Instagram, Facebook and Messenger Stories. This placement works well for engaging your audience with rich media and interactions like polls.

We recommend fullscreen vertical (9:16) images and videos.

Devices: Mobile only

Media Types: Images, videos, slideshows

In-Stream Video

The in-stream video advertising placement allows you to deliver 5–15 second mid-roll video ads to people watching videos on Facebook and through Audience Network.

If you need to deliver longer or more complex messages with sound on, you may consider using in-stream video. Only publishers and creators who meet strict requirements are eligible to place ad breaks in their video content.

For Facebook, we recommend 16:9 for images and 1:1 for videos. For Audience Network, we recommend 16:9.

Videos are limited to 15 seconds or less.

Devices: Mobile and desktop

Media Types: Images, videos or slideshows

Inboxes and Messages 

Use Messenger to reach your audience through Inbox ads and sponsored messages.

For Messenger Inbox, we recommend horizontal (1.91:1 or 16:9) images.

Devices: Mobile only

Media Types: Image, videos, slideshows

Contextual Spaces

Instant Articles is a tool designed for media publishers to distribute fast, interactive articles to their readers within the Facebook mobile app and Messenger. By using the same infrastructure we use to load photos and videos, Instant Articles can load up to 10 times faster than standard mobile web articles.

We recommend horizontal (16:9) or square (1:1) images and videos.

Devices: Mobile only

Media Types: Images, videos and slideshows

Các định dạng và vị trí quảng cáo mà bạn có thể dùng

Audience Network

Audience Network allows advertisers to extend Facebook and Instagram campaigns across the internet onto thousands of high-quality websites and apps.

We recommend 9:16 content for Audience Network Native, Banner and Interstitial ads and Audience Network Rewarded Video ads. We recommend 16:9 content for Audience Network In-Stream Video ads.

Devices: Mobile and desktop

* Audience Network in-stream videos are available on mobile and desktop.

Media Types: Images, videos and slideshows

Các định dạng và vị trí quảng cáo mà bạn có thể dùng

Automatic Placements

We recommend Automatic Placements because it allows our delivery system to make the most of your budget. It places your ads on Facebook, Instagram, Audience Network and Messenger, depending on your settings.

The video below provides an overview of how Automatic Placements works.

Think About It

Keep Learning

Check out these resources to continue developing your skills.


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