Metrics Across Media

Use this lesson to:

  • Discuss how metrics vary by channel.

When you adopt a cross-channel measurement approach, it is important to be familiar with the key metrics associated with each channel. As you begin to explore the metrics included in this lesson, you will note that some metrics share the same name across channels. However, there are subtle differences in how they are defined.

Note: This lesson does not include all available metrics, but we have gathered examples you might consider as a part of your advertising strategy.


Television has been a popular advertising medium for businesses since the 1940s. Similar to radio, TV is typically used to share an ad message with a wide audience.

  Tap each card to read more about each TV metric.

Paid search

Paid search marketing, also known as search engine marketing (SEM), is offered by Google, Bing, Yahoo, Amazon and other companies who offer paid searches.  These are sponsored ads served to people who use specific keywords on the search engine platforms.

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