What You’ll Learn
By the end of this lesson, you will be able to:
- Explain what targeting tools we offer advertisers.
- Reflect on how to strategize the best approaches to reach your intended audience.
Unlike traditional channels, the Facebook family of apps and products give you the ability to reach the exact audience you want to reach. You can advertise to broad groups of people by age, interests, behavior or location.
However, it’s important to understand the capabilities and limitations of targeting on our platform so that your strategy aligns with what’s possible. We have three audience types to choose from depending on your goal:
Think about the businesses you work with and how you currently design creative for their needs. Additionally, reflect on how you can align with collaborators to discuss how our audience tools can be used to share your creative choices.
Think About It