Benefits of Remarketing. Create campaign Remarketing (2021)

Remarketing – A way to reconnect with users who have interacted with a website before. But don’t do a specific shopping or conversion behavior.
Remarketing can be done in many different forms.
It could be: Emai marketing, Brand SMS, Search ads, Display network, etc. and cloud clouds.

Uses of remarketing

One of the most visible uses that remarketing offers is awareness and branding. Customers will always see you where they go.
In SEO it also plays a role. If a customer searches for your brand’s keywords directly, it’s 100% likely that you will appear in the first position. You will not have to compete with other competitors.
Even if your customers have purchased from you. Then this is also a way to form a top of mind for customers. Every time they buy the product back you will be remembered first.
The percentage of customers who buy goods on the first visit to the website or fanpage is below 2%. In the customer journey, they also have to go through many different steps leading to the final conversion. The more you appear in front of their eyes, the higher the conversion rate compared to other competitors.

How to create remarketing campaigns on popular platforms.

Facebook ads

To be able to run remarketing on Facebook, you need pixels.
If you do not have one, you can access to facebook my business to see specific instructions.
Step 1: You access the Facebook ad manager.
Step 2: Select on business tools ()> Objects

Đối tượng quảng cáo

Step 3: Choose Create Audience> Custom Audience

Đối tượng tùy chỉnh

Step 4: In this step, depending on your needs, you can choose to remarketing which traffic sources.

Nguồn đối tượng tùy chỉnh

Step 5: Create an audience.

Tạo đối tượng

In the Source section, you can choose the pixels you have mounted earlier on your website.
For the Events section you can choose 3 options:
  • All visitors to the website
  • A visitor to a specific website (here is a purchase landing page or a conversion page, as you define it for a closer target)
  • Target by time of use
Once you’ve created an audience you can launch an ad campaign as you normally would. At the target group selection, you can choose the group of objects you just created.

Google Ads.

For remarketing on google ads, you need to have google analytics. Actually, you can remarketing without GA but I don’t recommend it. I have written an article about the importance of google analytics in business activities, please read through it.
For those of you who do not have GA or do not know how to install it, you can check out the above article or contact Loogle for support.
Step 1: Access to your GA account and select the setting () In Product Links> Audience Definition> Audience

chọn đối tượng

Step 2: choose Create New Audience> All Website Data

Here you can select suggested audiences or segments for remarketing depending on who you want to target.
After selecting the object you will go to its detailed setup page. By default, GA will save the cookie for 30 days or you can customize it according to the purpose of use.

Định nghĩa đối tượng

Click on the pen image () You can customize the paragraphic details for this object.

Tùy chỉnh đối tượng

Finally, just select the google ads account you want to run to create your campaign.

Criteo

Criteo may be unfamiliar to quite a lot of people, especially newcomers to digital marketing. This is the largest re-marketing platform in the world.
Literally this is a 3rd party that buys display ads from facebook and google in combination with private deals of some other publishers outside of facebook and google. For that reason, criteo’s advertising inventory is very large, allowing you to re-marketing on multiple platforms.
To be able to run ads directly with criteo, you must have an advertising budget of between $ 3,000 and $ 5,000 (re-marketing channel only).
Normally, re-marketing only accounts for about 20-30% of the total advertising budget of the business. It deduces the total budget that your business needs to have monthly falls between $ 10,000 – $ 15,000 / month.
Besides, in order to operate you need a team specializing in code to be able to support technical issues and ads setup operation.
The platform is difficult for SMEs to access.
However, you can still run Criteo ads by contacting their partners at the agency level.
Loogle is one of four Criteo partners in Vietnam
How criteo works is to buy ads at CPM prices and resell at CPC prices. Hence, it will optimize to the user more accurately and maximize profits.
If you want to know more information about this channel, please contact Loogle for advice.

CONCLUSION

Although the payment behavior in Vietnam is still mostly COD, this is a big obstacle for re-marketing channels to take effect. In terms of brand awareness, no one can deny the benefits this channel brings.

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