Core Audiences

Use this lesson to: Understand the elements of Core Audiences Differentiate between Core, Custom and Lookalike Audiences Facebook advertising offers tools to reach broad or

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Create ads on facebook

Ads on Facebook

Use this lesson to: Learn how Facebook ads are structured, and how ad delivery works Create Facebook campaigns, ad sets and ads The Facebook ad

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Facebook's measurement method

Measuring Sales Outcomes

Use this lesson to: Determine which ads are driving value across your entire media spend, both on and off Facebook Facebook ads reporting Facebook ads

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