Use this lesson to:
- Identify the Stories format.
- Explain how the Facebook community uses Stories.
- Know where Stories are available across the Facebook family of apps and services.
What are Stories?
Stories is a fullscreen creative format that allows people to view and share moments via text, photos, videos, filters and effects that disappear after 24 hours.
You can also create ads that run in Stories which use the same engaging, fullscreen format. With Stories ads, you can promote products and generate sales and brand outcomes. In this series of lessons, you’ll learn about the Stories format, how to create Stories and how to create ads that run in Stories.
The way we share continues to evolve
The way people share information is constantly evolving. New mediums and formats have enabled people to tell stories in new and different ways. Today, when we want to tell a story, we have many options to choose from. However, what’s remained constant over time is the human urge to communicate and connect by telling stories.
Today most people have a mobile device equipped with a quality camera. This has empowered people to more easily capture and share their experiences. Remember when all we could do was text? Now, with photos, videos and added creative tools, people can communicate faster and make their communication more immersive, expressive and fun.
The Stories format is a natural next step in the evolution of storytelling because it combines the best of many forms of sharing. And what does this evolution mean for you? It means an incredible opportunity to reach people where they are and drive value for your business.
This new way to tell stories is catching on. Although we launched Instagram Stories less than 3 years ago, over 70% of Instagram accounts now use them.1
Oral tradition > Pictographs > Writing > Technology
The bar across the top of your Instagram, Facebook and Messenger feeds highlights the friends and businesses that have shared Stories within the last 24 hours. To access WhatsApp Status (similar to Stories), tap the Status tab in the lower left.
A profile photo will have a colorful ring around it if the person has shared a new Story that you haven’t yet viewed.
A grey ring indicates a Story that you’ve already watched.
Tapping on a profile photo opens the Story full-screen, displaying the account’s or Page’s photos and videos. You can view Stories at your own pace by tapping or swiping on the left edge to go back or tapping or swiping on the right to jump to the next Story. Tapping in the middle of the screen advances within the current Story, and you can also press and hold to pause a Story. Swipe down to exit the Stories viewer.
With Stories, you can:
- Add colorful text, emojis and stickers to photos and videos.
- Choose from different brush styles and colors to draw on your photos or videos.
- Apply creative filters to your Story.
- Use Boomerang or live video to create your Story.
The Story will disappear after 24 hours and will not appear in people’s Stories grid. A person or Page can save their own Stories, but Stories can’t be saved by other people viewing them. Unlike regular posts, there are no public likes or comments, but you can comment on someone’s Story by sending them a private message. Swipe down to exit the Stories viewer.
Stories across the Facebook family
People have rapidly embraced Stories. The Facebook family launched its first Stories format on Instagram and it’s now also available on Facebook, Messenger and WhatsApp (as Status).
daily active users of Instagram Stories.1
Facebook and Messenger
daily active users of Facebook Stories and Messenger Stories.2
We group these together since Stories which people start on Messenger also run automatically on the Facebook app.
daily active users of WhatsApp Status.3 Status on WhatsApp is virtually the same as Stories.
- Stories combine text, images, video and effects to let individuals, creators and brands connect with their communities in an authentic and playful way.
- Stories have moved beyond Instagram and are now available on Facebook, Messenger and WhatsApp (Status).
- Hundreds of millions of people and companies use Stories every day.
This is the first lesson is a series about Stories across the Facebook family. Please explore the others to learn more.