Use this lesson to:
- Understand the core capabilities of reach and frequency.
What is reach and frequency?
Let’s start with the basics
For certain advertisers, we offer the reach and frequency buying option. Buying your campaign using reach and frequency is an alternative to bidding for ad space through the auction. It gives you more control over the number of people your campaign will reach and how frequently a person will receive your ad during your campaign.
You should use it when you want…
To use, or not to use
Who should use it?
Reach and frequency buying works well for brands that want to reach a wide audience (at least 200,000 people) and want to know their costs and delivery expectations upfront.
Who shouldn’t use it?
Reach and frequency buying is only available for campaigns with audience sizes that are bigger than 200,000 people. This means that reach and frequency might not be for you if it targets small audiences or if you have a small campaign budget.