Use this lesson to:
- Understand the importance of creating brand awareness
A successful brand campaign will drive more people to understand your brand, leading them to consider your products and services, and finally, make a purchase.
As you look to build your brand across Facebook-owned platforms, we’ll arm you with a suite of powerful tools to help you tell your brand story, connect with engaged audiences, and measure your campaign results.
Building awareness of your brand
This short video shows how Facebook owned platforms can help you build awareness of your brand.
Facebook’s measurement tools
From targeting to measurement, our tools and insights are based on real people, not cookies and proxies.
Your campaign execution should also be people-based and line up with people’s behaviors and expectations. This means understanding how to best reach and communicate with people now that they’re constantly on their mobile devices and spending more time watching videos — and we’re certainly observing these behaviors across our communities.
We’re seeing that video is becoming an important trend in connecting and sharing, while mobile is enabling discovery. The time people spend watching video on Instagram is up more than 80% year-on-year as of June 2017, and more than 90% of daily active users in many countries reach for their mobile devices to access Facebook. Fun fact: In Japan, that ratio is 100%! 1
Be at the center of discovery
As you keep mobile and video top of mind in your campaign planning and execution, also think about how to capture attention on Facebook and Instagram feeds, stories and other placements.
More than 2 billion people use Facebook, Instagram, WhatsApp or Messenger every day, on average. On Facebook and Instagram, people experience stories and updates from friends, family, public figures and businesses, and Pages and groups. Communities engage each other, make discoveries, and seek inspiration. Your brand can be part of these highly engaged communities.