Insights about your audience

Use this lesson to:

  • Know what insights are available

Get to know your audience 

With Audience Insights, you can check out collective information about two groups of people, people connected to your Page and people on Facebook, so you can create content that resonates and find more people like the ones in your current audience.

Note: Audience Insights are based on information that people are willing to share with Facebook.

Who they are: Demographics


Select each blue circle on this image to explore what you can find from demographics insights.

Who interests them: Page Likes

Page Likes shows the top interests of your audience.

Top Categories

Top Categories shows the top categories related to your Page and Page Like

Page Likes

Page Likes shows the Pages that are relevant to your audiences based on Facebook Page likes.

Under Page Likes, you can view:

  • Relevance – Shows the Pages most likely to be relevant to your audience based on affinity, Page size and the number of people in your audience that already like that Page.
  • Audience – Shows the number of people in your audience that like the relevant Page.
  • Facebook – Shows the number of people who like the relevant Page in the same countries as your selected audience.
  • Affinity – Shows how likely your audience is to like a given Page compared to everyone on Facebook.

Where they live: Location

Location shows the top cities, countries and languages of your selected audience in comparison to the Facebook population in your country.

Facebook uses a number of factors to determine location, including the city people say they live in, events with public location sharing, and other factors.

What they do on Facebook: Activity

Activity shows the median number of actions your audience has taken over the last 30 days. This includes Page likes, comments, post likes, post shares, promotions redeemed, and ads people clicked.

Activity also shows the device through which your audience accessed Facebook in the last 30 days.


Frequency of activities

Device users

Course reflection 

Now that you have explored insight about your audience in Audience Insights, let’s think about what we covered.

Key takeaways

  • You can learn more about your audience through the use of Audience Insights tool.
  • These insights enable you to gain deeper understanding into your audience, their lifestyle, and their interests, so that you can create more relevant marketing messages that generate results.

Keep learning

Now that you’ve completed the second lesson in the Audience Insights series, don’t forget you can get a refresh or learn something new from the other lessons:


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