You’ll see your audience represented in blue whereas the comparison audience (the Facebook population in your country) in gray. For age and gender, the percentages reflect the actual percentages for that audience. For most other traits, two percentages are available: the actual percentage for that audience and the comparison against the Facebook index.
Hover over an audience trait to see additional details (when they ‘re available). Click on an audience trait to further refine your results.
Note: Audience Insights displays information from people 18+ only.