Use this lesson to:
- Recognize what content and user experience is not allowed for destination pages.
Headline and body
When you create an ad, please keep in mind these guidelines when you create content, which includes the ad’s headline and body text and landing pages (in other words, the destination URL).
Ads can’t assert or imply, directly or indirectly, that you know a person’s personal characteristics. This includes a person’s name, race, ethnic origin, sexual orientation, physical or mental disability or medical condition, financial status and more. You also can’t call attention to perceived imperfections.
Don’t use vulgar, profane or insulting language. Also, make sure all grammar and spelling is correct. Learn more about standards for grammar and profanity.
Your Facebook and Instagram ads can’t contain false, fraudulent, or misleading claims or content. Any claims that you do make have to be adequately substantiated.
Examples of deceptive claim are “get rich quick schemes” or other money-making opportunities that offer compensation for little to no investment. This includes multi-level marketing or similar business models that don’t fully describe the product or opportunity leading to the advertised income. For your ad to be approved, you must promote complete transparency regarding participation and the business opportunity, as these opportunities tend to be frequently reported by people.
Landing pages are the sites that people are redirected to when they click on your ad. Any landing page must clearly represent the company, product, service or brand that’s being advertised, in addition to following the above content guidelines.
Click on each of the blue circle below to learn more.
Landing page guidelines
Your ad may not be approved if the landing page content isn’t fully functional, doesn’t match the product/service promoted in your ad or doesn’t fully comply with our Advertising Policies. To create a positive ad experience, please keep the following in mind:
- Ads can’t assert or imply, directly or indirectly, that you know a person’s personal characteristics.
- Ads can’t use vulgar, profane or insulting language.
- Ads can’t contain false, fraudulent, or misleading claims or content.
- You can use a Facebook page as your ad’s landing page, such as your business Page or a Group.
Now that you’ve completed the second lesson in the Facebook Ad Policy series, don’t forget to learn more from the other lessons: