Sales live stream is no longer an unfamiliar sales marketing method for merchants. But knowing how to live stream to get more engagement and sales is another matter.
Influenced by the covid-19 translation, not only small brands but even big brands are now leading to change and follow this trend. It is expected that in the next few years there will be an explosion of live stream sales.
So what do you need to prepare: before, during and after the livestream to achieve the best effect.
Matters need to prepare before live stream
Create livestream ideas.
Based on the target audience you are targeting, you can prepare the script for the livestream, you need to define clearly.
- Theme of the livestream: Minigame, Product review, product introduction, promotions, …
- Live mode: Usually there are 3 forms: phone, computer and playback, but the most popular is still using the phone to live, convenient for manipulation as well as good image quality.
- Live script: Consists of 3 parts
- Introduction: you spend 5-10 minutes to say hello, maybe by calling your name and calling for likes, sharing live stream to receive special gifts or promotions.
- Part keeping: After you have reached a certain number of followers, you proceed with the drama you have prepared
- Conclusion: Saying thank you and giving gifts to you who shared live streams before.
Equipment for live stream.
Usually you will use your smart phone to live stream.
You should align the camera angle so that it is beautiful and suitable. Specialized live stream lights should be used to ensure adequate light supply.
Use a tripod or anti-vibration cane to secure your phone.
The network connection should be stable: this is a very important factor, as the quality of the video playing depends on your connection speed.
Prepare the Background for the live
Depending on what product you are selling, prepare the background accordingly.
A beautiful and professional live stream background will receive trust from customers. This will make it easier for them to buy from you.
You can use the following forms:
- Font U
- 3D fonts
- Wall cockroach paper
- Directly decorated room.
Tlettuce for yourself and words
Appearance is of paramount importance, as it will determine if they will stop and watch you live.
You can collect some questions from customers in advance and prepare answers.
- Always reply to customer comments.
- When you talk, call out their names.
Notification of livestream time
To increase the number of viewers for the livestream, you should divide it into 2 announcements.
The first time is about 1 day before the live and the second time is about 2-3 hours.
You have access to live producers to set up broadcast schedules.
There will usually be 2 automatically generated posts:
- Proclamation Post: Interested parties will receive a reminder once more before the live
- Live stream: When the live starts, interested people will be notified to bring them to the live
If you do not know how to schedule a live video, please visit (Here) for specific instructions
During live stream
On how to go live, you can refer to (Here) facebook which has very detailed instructions.
Interacting with customers
Facebook would prioritize distributing live sessions with lots of interaction between people.
Things to do for natural engagement:
- When you talk, call out their names and reply to comments
- Gim the comments you think are great to the top of the chat
- Regularly ask people to share the live session
Share live streams to groups and sites you manage.
Cross-post the live session on multiple pages at once. (Only available when using live producer, you can see how here)
Embed this content on your website or blog (only when using live producers).
The playtime limit (playing over a long period of time will reach more people) for mobile is 4 hours and live producer is 8 hours.
End of live stream.
The ending will mainly be thank you as well as gifts for those who like, share the live video.
And another important part is going to the details of the creative studio to see the effectiveness of the live and learn from experience for the next live.
A few tips.
For small pages that do not have too many followers, you can run ads to reach customers faster and more accurately.
Besides, you can read more articles about how SEO for fanpage increases follow and natural search.
In addition, you can buy service packages about seeding, eye enhancement, the purpose is to increase the level of attraction and reputation for real viewers.
Live stream sales are a current trend, which can help you increase your orders in a short time if you know how to live stream properly and methodically.
Wish you early success!