Use this lesson to learn how to use:
- Placement opt-out
- Inventory Filter
- Live stream opt-out
- Publisher lists
- Block lists
- Publisher delivery reports
Protect your brand
When you advertise on the Facebook family of apps and services, your ads can appear beyond Facebook, Instagram and Messenger. In-stream video, Instant Articles and Audience Network give you more opportunities to reach the customers you care about within unique, immersive experiences. But these placements are integrated with content, and some advertisers won’t want to be associated with content that doesn’t fit their brand.
Let’s look at the tools that help you control how and where your ads appear.
Ads that appear within publisher content
Here are some examples of the kinds of environments in which your ads can appear within publisher content.
Use these tools to control where your ads appear
We recognize that brands may want to avoid showing ads adjacent to content that doesn’t fit their brand, so we give brands the ability to make decisions about what type of content their ads may appear next to.
Generally, our Community Standards should prevent very controversial content, like nudity or excessive violence, from appearing on our platforms. For extra control, you can use the following tools to filter sensitive content and block URLs within in-stream video, Instant Articles and Audience Network.
You can use all, some or none of these brand safety controls, depending on the needs of your business or campaign.
At the Ad Set level, you can control where your ads will run. We recommend that advertisers select Automatic Placements in order to increase reach, but you can also manually control these placements. You can opt out of showing your ads in any placement, including in-stream video, Instant Articles and Audience Network.
Learn how you can deliver ads across placements and optimize delivery to get the lowest overall cost per result.
7. (Optional) Select the Device drop-down to limit your placement selection to either Mobile or Desktop devices.
Inventory Filter (Ads Manager)
Exclude live streams
For the Facebook in-stream video placement, your ads can appear in Facebook live streams from approved partners.