Ad Auction Tips and Best Practices

Use this lesson to:

  • Review ad auction tips and best practices.

The Facebook ads delivery system tries to create value for advertisers while providing positive, relevant experiences for people. We hold an auction that represents both interests to match the right ad to the right person at the right time.

Ads win auctions based on their Total Value, which is measured as: [Advertiser Bid] x [Estimated Action Rates] + [User Value].

Here are a few tips and best practices:

8 tips and best practices

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