1. Get to know Google Marketing Platform

In this module, you’ll learn about the products that make up Google Marketing Platform and how they can help you plan, execute, and measure ad campaigns across formats and screens.

Meet Google Marketing Platform

Google Marketing Platform is a set of products that work together to help you plan, buy, measure, and optimize digital media experiences.

In today’s complex marketing environment, Google offers solutions that can help you achieve your marketing goals while making sure you respect consumer privacy.

By design, Google Marketing Platform offers you a choice in the type of media you buy, how you buy it, and how you measure it.

A unified solution for cross-channel marketing

Google Marketing Platform helps you deliver more relevant and effective marketing while ensuring that you respect privacy and have control over your data. Check out the video below to learn more.

Select the Play button to start the video.

Why use Google Marketing Platform?

Simplification: With Google Marketing Platform, we’ve simplified our brands and made it easier for you to understand what our products are and how they work together.

Collaboration: By bringing products together under a single brand and building new capabilities such as Integration Center, we’ve made it simpler for enterprise marketing teams to collaborate and share insights — resulting in better business outcomes.

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Get to know the products of Google Marketing Platform

Now that you’ve learned more about our vision for the Google Marketing Platform, let’s get to know the products better.

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Get to know the Google Marketing Platform homepage

Here’s a look at Google Marketing Platform’s homepage. It provides quick access to products and recent accounts, centralizes admin tasks and integrations, and features rich, cross-product reporting. Let’s go over some features that will help you get the most out of the platform.

Select each button to learn more.

Check your knowledge

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